Doing business without advertising is like
winking at a girl in the dark.
You know what you are doing but nobody else does.

Steuart Henderson Britt

Product PR

We implement effective communications measures directly connected with products and services offered by the client. The key measures include:

  • Media coverage of market launch of new brands, products and lines
  • Contacts with general-interest, marketing and industry media
  • Development and production of informational and promotional materials
  • Organization of promotional events
  • Advice on product positioning
  • Recommendations on involvement of the product in external communications initiatives like sponsorship or in events in public space